About WSM

As social and behavioral scientists, we see the customer as a whole person, a person who has a relationship to and orientation toward our client's product and/or service.

Our approach to research design is centered on how the client's product or service fits into the life of the user.

This fundamental holistic principle grounds our research work and helps to direct marketing efforts so that our clients' products and communications resonate with consumers on a deeply personal level.

Cynthia Weinman, Ph.D. and Robert K. Schnee, Ph.D. founded the company in 1993 as a full service research organization comprised of social scientists. Robert J. Morais, Ph.D. joined the newly named company as a partner in 2006.

Weinman Schnee Morais is majority owned by Cynthia Weinman.