Quantitative Research
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Multi-Concept Tests (Products)
- Target-specific
- Persuasion and reasons why
- Ratings on product and image attributes
- Strength/weaknesses of concepts
- Concept component analysis
- Comparison with norms in WSM database
Product Testing
- In home or office
- Systematic, careful execution and analysis
- Comparison with norms in WSM database
Claim Studies
- Maximum Difference Scaling and TURF analysis used to identify claims that best motivate target consumers to buy a brand and/or use it more frequently
Pricing Studies
- Incorporate van Westendorp and Newton Miller Smith analytics for precision data on appropriate pricing to the target audience
- Choice based analyses, e.g., conjoint
Recall
- Proprietary real world recall assessment
- Customized, flexible, cost-effective, analytically superior
- Evaluation relative to brand norms or a control
- Refocus for diagnostics in a persuasion module
Comprehension & Persuasion
- Mall intercept or online
- Entertainment DVD (in mall) with test commercials
- Customized, flexible, analytically superior
- Evaluation relative to WSM norms and/or control
- eCAP: cost effective quali-quant
Package Assessment
- Qualitative studies on packaging dynamics, consumers' needs, new opportunities
- Tools include: Color Crayon Technique, shelf sets, ethnography, triadic sorting
- Quantitative research via multi-cell tests, conjoint analysis, and other techniques
Tracking Studies
- Painstaking quality control to ensure that results are comparable over time
- Assessment of advertising impact when sales are affected by other factors (e.g., seasonality, pricing)
Attitude & Usage & Market Segmentation Studies
- Mini or maxi
- Usage dynamics, frequency, opportunities
- Strategically defined segments
Omnibus Research (Online)
- Incidence and early concept reads
- Category and brand usage; brand and advertising awareness
- US-rep sample of 1,000 or 2,000 adults
- Full report with tables, analysis and recommendations
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