Data on how a brand is perceived relative to competition
WSM Brand Momentum Measure to help predict how a brand will do relative to competition over the next year
Actionable information to market and price a brand if acquired
Ideation and Brand Positioning Workshops
Often combined with ethnography and other qualitative research
Inventive elicitation techniques
Retail Archaeology is a WSM technique that inspires new product ideas, delivery systems, and brand names. It is based on the idea that digging outside a client's industry will generate more ground-breaking innovation than staying close, e.g., where competition is or will look.